100 years… of male beauty in the USA!

We’ve already presented you with 100 years of New Year fashion and 100 years of male beauty in 5 minutes – but this time we have USA edition! The incredible world of ever changing (and sometimes repetitive) male beauty comes to life thanks to an incredible crew of people and the gorgeous model Lester Shaw! Take a look how the African American beauty standards, hairstyles and beards changed over the last 10 decades:

While some of the trends seem strange today, others are perfectly acceptable – you might even find a guy on yec.com who looks like ’20-es or ’30-es – but we especially loved the pseudo-lumbersexual look of the 1910-s! ’50-es might look a bit weird today, but we think that everyone is having the same thought “90—es? What were we thinking?”

Male beauty in 1910

Male beauty in 1910

You can take a peek and check out behind the scenes footage right here – including the original men who served as inspiration for the trends and haircuts!

Gorgeous look of the ’40-es

Gorgeous look of the ’40-es

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