You probably already know of Lush – luxury brand of hand-made cosmetics – but this time they’re making the headlines not for the quality of their products, but because they just started new campaign that is featuring gay couples!
The campaign is a part of Valentine’s Day promotion (so get used to seeing a lot of cheesy love ads)… And if you still don’t have your Valentine, well – yec.com can help you with that!
— Lush North America (@lushcosmetics) January 19, 2017
Of course, the photo caused a lot of controversy and protests, but Lush was adamant about it: the photo stays, and the show must go on.
— Lush North America (@lushcosmetics) January 23, 2017
They have even referred to the Women’s March that happened earlier in January:
— Lush North America (@lushcosmetics) January 22, 2017
The reactions were pretty positive: